E-auction for broadcast of India's home games attracts massive bids

Azharuddin

With no conclusive outcome by the end of the second day of bidding, the auction has been carried forward to Wednesday, April 5 when bidding will resume at 11 am. "I write on behalf of the BCCI, the owner and licensor of media rights for the IPL 2018 ("the Event"). But yes, it should end at something around Rs 55-60 crore per match", the official said.

The top bid in the online auction of the Indian cricket board's worldwide and domestic media rights for the period April 15, 2018-March 31, 2023 stands at Rs 4,244 crores, it was revealed on Tuesday. It is still not known who actually is leading the bidding war but the difference between the top two is only about Rs 28 crores.

First day of e-auction stops at Rs 4442 crore Star India had bought the consolidated rights for the property in September past year for an eye-popping Rs 16,347.5 Cr. At present, the BCCI was getting Rs 43 crore per match based on the previous TV rights.

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This has left Star, Sony and Jio as the only bidders in fray for the five-year rights.

The participants got an hour to raise their bid, after every round, until 6PM. The identity of the bidder is also kept secret and the bids can be seen only by those participating in the auction.

While six companies showed intent to bid, only the three now involved in the bid process chose to bid actively.

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The Star network has already acquired rights for the IPL. Not to forget new player Jio. The GCR is one consolidated bid for the 102 matches to be played between April 1, 2018 to March 31, 2023 and it includes both TV and digital rights.

The bidding process, that began at 2PM IST, saw three packages of rights on sale - Global Television and Rest of the World Digital Rights (GTVRD), Indian Subcontinent Digital Rights (ID), and the Global Consolidated Rights (GCR).

For the next four years, the base price is Rs 40 crore for consolidated global rights with Rs 33 crore for global TV/RoW digital rights, and Rs 7 crore for the Indian sub-continent rights.

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