Analytics firm that helped Trump campaign suspended from Facebook

Facebook has suspended Cambridge Analytica

"It's part of our ongoing investigation into the use of data analytics for political purposes which was launched to consider how political parties and campaigns, data analytics companies and social media platforms in the United Kingdom are using and analysing people's personal information to micro-target voters".

Facebook said Kogan had requested and gained access to information from 270,000 Facebook members after they chose to download his mobile device application. But Facebook just "days ago discovered" that "not all data was deleted", according to its statement. Facebook declined to confirm this number but also did not dispute it.

Wylie also commented on the implications of this practice could have for the future.

"This is more evidence that the online political advertising market is essentially the Wild West", said Sen.

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Instead, Cambridge Analytica's former director of research calls his whistleblowing a crisis of conscience. "Whether it's allowing Russians to purchase political ads, or extensive micro-targeting based on ill-gotten user data, it's clear that, left unregulated, this market will continue to be prone to deception and lacking in transparency".

With its suspension of policy violators and its steady protective measures to uphold the safety of user experience on its platform, Facebook proves why it continues to be a favorite among the social network users. The data was initially obtained by the developer of an app that promised to provide users with "personality predictions".

It is alleged that Mr Kogan then sold that data on to Cambridge Analytica, in violation of Facebook's policies. Facebook learned of the violation that year and removed his app from Facebook. To this end, all apps asking for detailed user information shall have to pass through the scrutiny of Facebook's App Review process, where the developers won't be permitted to even ask for information from any Facebook user before convincingly justifying the nature and exact objective of the data they want to collect to Facebook.

Facebook says it has suspended the account of Cambridge Analytica, the data analysis firm hired by Donald Trump's 2016 presidential campaign, amid reports it harvested the profile information of millions of USA voters without their permission.

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Late Friday night, Facebook announced that it's suspending Strategic Communication Laboratories (SCL) from its platform.

The suspension was issued because Cambridge Analytica received Facebook data from hundreds of thousands of users in a way that violated Facebook's guidelines, the company said Friday in a blog post.

It added: "Cambridge Analytica fully complies with Facebook's terms of service and is now in touch with Facebook following its recent statement that it had suspended the company from its platform, in order to resolve this matter as quickly as possible". You may not have heard of SCL, but its political analytics firm Cambridge Analytica has previously made headlines due to their work with the Brexit initiative as well as the Trump campaign. Billionaire Republican donors Robert Mercer and his daughter Rebecca - who own a portion of Cambridge Analytica - put Bannon in contact with the founder of the method, Cambridge University academic Aleksandr Kogan, ITN Channel 4 News.

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