California courtroom swipes at Tinder for age discrimination

Appellate Court 'Swipe[s] Left' And Reverses Decision In Tinder Discrimination Case

An appellate court in California has ruled against Tinder for charging a higher fee from users aged over 30.

Tinder offers a premium "Tinder Plus" service that costs $19.99 a month for users age 30 or older, but only $9.99 or $14.99 for those who are younger.

"Regardless of what Tinder's statistical surveying may have appeared about the more youthful users' relative wage and ability to pay for the administration, as a gathering, when contrasted with the more seasoned companion, a few people won't fit the shape". The court disagreed with this policy and termed it as discriminatory.

"We conclude the discriminatory pricing model, as alleged, violates the Unruh Act and the UCL to the extent it employs an arbitrary, class-based, generalization about older users' incomes as a basis for charging them more than younger users".

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Tinder has been told by a U.S. court that it has to stop discriminating against over-30s.

In addition to Tinder's free swipe, match and chat features, Tinder Plus allows users to adjust the location where they want to find matches and re-swipe on people they've rejected in the past.

Earlier, CEO Greg Blatt had said, "Tinder Plus users tend to be the most engaged customers, so they are on the product the longest". So technically, it's not that older users pay more.

The discrimination charge was raised by Allan Candelore, a semi-notorious men's rights activist who has made a name for himself by bringing discrimination cases against women's organizations.

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We have reached out to Tinder for comment and will update this story if we hear back.

Citing the Unrah Act, which outlaws discrimination based on sex; race; color; religion; ancestry; age; disability and more, he ruled that Tinder's payment model for their premium dating service was, without question, in violation.

Tinder's co-founder Sean Rad claimed that the lower pricing for the younger crowd was a "discount" for their younger users, and a lower court had initially agreed with him, except that now the decision has been reversed by the USA appeals court.

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