WhatsApp officially launches app, profiles for businesses

WhatsApp Business App Logo main

WhatsApp officially launched a new WhatsApp Business app which is a free Android app designed for use by small businesses to more easily connect with customers.

Four months after initially revealing the plans to bring business accounts to its messaging app, Facebook-owned WhatsApp on Thursday announced the launch of its Business app for Android.

WhatsApp is planning to confirm businesses over time, so look out for a green checkmark next to an account's name. For regular WhatsApp Messenger users, they won't have to download anything else to start talking to businesses.

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For everyday WhatsApp users anxious that the new app will see them inundated with spam, the company has said that companies will only be able to contact people who provided their phone number and agreed to receive messages from a particular business. Over time, some businesses will have Confirmed Accounts once it's confirmed that the account phone number matches the business phone number.

Businesses will be able to create profiles on WhatsApp where they can display a description of what the business does.

WhatsApp's Business app has finally gotten off the ground in multiple countries including the US, Italy, Indonesia, Mexico, and the UK. With today's announcement, WhatsApp is making WhatsApp Business formal and launching a separate app for the same.

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This free-to-install app aims to provide the small business owners an easy way to connect with their consumers. The application is not yet available for download on the Indian Play Store. This version of the app is aimed to make it easy for small businesses to make their presence online. You can set quick replies to frequently asked questions, greeting messages to introduce people to your business.

The app is now only available on Android and is free to download. And now, we know that WhatsApp really "means business". Remember WhatsApp is also partnering with bigger firms and enterprises to bring more services straight to the app. Players like Netflix, BookMyShow, MakeMyTrip, etc are all partnering with WhatsApp. Users will still be allowed to block businesses and report spam.

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