Is Facebook About To Lose $31 Billion?
- Carrie Austin
Despite the negative market reaction, the move could ultimately benefit Facebook since brands and publishers will have less opportunity to surface content organically, meaning that increasingly, the only way to get themselves into the news feed will be to pay to advertise. It sells ads and promotes content from some publishers, which means it stands to make cash off of the most popular news stories ... no matter how accurate they are. Obama warned against splintering of the society because of the way people use social media.
The uncle you once looked up to, it turned out, had a habit of sharing rude memes that you did not want to see, much less Like. According to Zuckerbergs post, the company has done research that shows that connecting with each other strengthens our relationships, improving our well-being and happiness, but reading articles and watching videos may not be as good.
The changes to the timeline, unveiled on Thursday, are meant to emphasise conversations among family and friends, while making posts from businesses, brands and media less prominent. The tests occurred in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala and Cambodia.
As we roll this out, youll see less public content like posts from businesses, brands, and media. The experience on mobile needs to be first class for most publishers, and if you're expecting a user to part with their personal details and create an account on your site when it's slow, clunky and hard to use, think again.
Although Facebook has few concrete answers for how publishers should move forward, it has been unequivocal in stating that keeping strategy stagnant would be a bad choice. "Facebook is listening to feedback and adjusting the product to better serve customers". But do people want to see ads when interacting with friends and family - especially targeted ads based on information harvested from such interactions?
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Advertising should be useful and informative, and/or entertaining and add value to culture, Davey continued.
In a separate post on the news, Facebook head of news feeds, Adam Mosseri, confirmed pages may see their reach, video watch time and referral traffic decrease. The News Feed will become a premium placement, cost-wise, as the competition increases, and this will likely drive brands and companies to focus on the creative idea to stand out.
In Facebook's new algorithm, posts with comments and debate from friends will get more play in the News Feed than posts that have a larger number of "shares". To be clear, you'll still see content from the pages you follow, but "posts from friends and family" will be ranked above "public content".
We started making changes in this direction previous year, but it will take months for this new focus to make its way through all our products. "By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down".
The changes that Facebook is making still raises questions of whether people may end up seeing more content that is congruent with their own beliefs if they end up frequently interacting with posts that only reflect the similar views of their friends or family.
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"We believe these changes will be beneficial to Facebook in the medium and long term".
The positive side of Facebook's changes could be a boost for influencers who genuinely are sparking debate: who have interesting things to say and an engaged community of fans discussing them.
Well, it certainly seems like a great move by the Facebook and would be interesting to see how people react to the brand new change in their Facebook news feed.
The Facebook stock on Friday dropped (currently down 4%). Facebook has in current years been criticized for being a vector in the viral spread of "false news", or at least in the spread of news that it wasn't spending enough time vetting to make sure was true. Facebook said it quickly shut that capability down. "Because this [change] is naturally good for friend content and for conversation, it's actually going to be good for the diversity of opinion in News Feed". Comments under Zuckerberg's posts include many pleas to keep things as they are.
Facebook announced on January 11th that they will be making changes to their news feed that will dramatically reduce the amount of time users spend on its network.
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