Mark Zuckerberg changes Facebook's focus to be more 'meaningful'

Facebook testing “Today In” local news and events section in some parts of U.S

Facebook says pages whose posts "prompt conversations between friends" will be less severely impacted.

"The research shows that when we use social media to connect with people we care about, it can be good for our well-being", Facebook CEO Mark Zuckerberg wrote in a post Thursday.

The changes are meant to maximize the amount of content with "meaningful interaction" that people consume on Facebook, Mark Zuckerberg, the company's chief executive, said in an interview.

"Live videos often lead to discussion among viewers on Facebook - in fact, live videos on average get six times as many interactions as regular videos".

"By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down", added Mr Zuckerberg.

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Bezos also owns Blue Origin , a travel business that intends to take tourists to explore space and the Washington Post newspaper. Bezos' wealth peaked as Amazon stock prices have climbed on the back of strong holiday shopping performance.

Facebook first launched back in 2004 as a way for Harvard students to connect with each other. Publishers, nonprofits, small business and many other groups rely on the social network to reach people, so de-emphasizing their posts will most likely hurt them.

"We started making changes in this direction a year ago, but it will take months for this new focus to make its way through all our products. And we want and need that to be a good experience for publishers as well".

What do you think about the changes to the news feed pretty much everyone uses every day?

"As we roll this out, you'll see less public content like posts from businesses, brands, and media", Zuckerberg said.

The shift is the most significant overhaul in years to Facebook's News Feed, the cascading screen of content that people see when they log in to the social network. On the other hand, passively reading articles or watching videos -even if they're entertaining or informative - may not be as good. Take, for instance, the Serbian editor of a non-profit investigative journalism organisation who wrote an op-ed in the New York Times decrying the change as detrimental to Serbia's already shaky democracy. The social media company wants its users to have meaningful conversation with family and friends.

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Bill Clinton attended Davos in 2000, the only president to do so, and he has been a regular attendee since. American administrations regularly send representatives to Davos , but presidents often decline to attend.

Facebook has said before that it will emphasize personal connections over business pages and celebrities that people follow. While details on the update remain vague, it was reported that the network would emphasize posts by people close to users and encourage personal interaction.

On Thursday, he said numerous discussions about Facebook's responsibilities had prompted the company "to get a better handle on some of the negative things that could happen in the system".

Zuckerberg has been laying the groundwork for making that fundamental shift in all of Facebook's products.

Pressure has been building on Facebook and its CEO as the toxic content flowing through Facebook - violent live videos, fabricated news articles and divisive messages from Russian operatives to influence the 2016 USA presidential campaign - has been blamed for ripping holes in the social fabric. In this way content from businesses, brands and media will be filtered and will be given last priority.

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Too bad!", tweeted Trump . "I think one of the interesting effects of the book so far is a very clear emperor-has-no-clothes effect", Wolff said .

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