Amazon Merchants Sell One Billion Items Worldwide this Holiday

A new Amazon Echo. Associated Press files

Amazon, who is clearly happy with the results, pushed out a press release saying they sold millions of more devices this year but they don't provide any hard numbers. Additionally, millions of Prime members used Amazon Alexa to shop by voice for holiday gifts.

Past hardware, Amazon said in one week alone, more than four million people started Prime free trials or began paid memberships.

While there are scores of purchases that can be made using Alexa, the top purchases made through "voice shopping" were the Echo Dot, Fire TV Stick with Alexa Voice Remote, the company said. "More than one billion items were ordered from small businesses and entrepreneurs worldwide this season - and over just five days, from Thanksgiving through Cyber Monday, almost 140 million items were ordered from small businesses and entrepreneurs". From Thanksgiving to Cyber Monday, 140 million items were ordered from small businesses and entrepreneurs.

Shopping on Amazon's mobile app also saw 70 percent growth, representing increasing consumer familiarity with shopping from mobile devices.

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Amazon's strong holiday season is likely to keep many investors excited over its future prospects.

Amazon's peak day of customer fulfillment in 2017 was December 19.

A day after Christmas, Amazon is boldly proclaiming it celebrated its "biggest" Christmas yet behind a holiday sales surge of its Amazon Echo products.

It said it has delivered 1 million customer packages in a single day across its 10 North American and European fulfillment centers.

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MS Dhoni (16*) and Dinesh Karthik (18*) remained unbeaten till the end to clinch the match and the series 3-0. England posted the highest of 230 for eight wickets when chasing South Africa's 229 in the same tournament.

On Prime Video, the most-watched TV season over the holidays was Amy Sherman-Palladino's "The Marvelous Mrs. Maisel" and the most-watched series overall was "The Grand Tour" (both Amazon Studios originals).

With the 2017 holiday shopping season now firmly behind us, Amazon has a lot to smile about.

Meanwhile, Amazon's newer Alexa-enabled devices, the Echo Spot, Echo Dot and Echo Buttons sold out this holiday season.

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