Salman Khan pips Shah Rukh Khan to top Forbes Celebrity 100 list

Sachin Tendulkar and Virat Kohli are among the top 5 Indian celebrity earners

Having beaten Lionel Messi in Forbes' Top 10 list of the most valuable celebrities in 2017, Kohli has proven that he is also a global brand, set to achieve greater glories in the future. This one is about the Forbes India list, ranking celebrities on estimates of entertainment-related earnings of celebrities.

"Dabangg" Salman Khan for the second successive year has grabbed No 1 spot at the Forbes India Celebrity 100 list.

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Lance Naik Gurmail Singh, 34, belonged to District Amritsar in Punjab and is survived by his wife kuljit Kaur and a daughter. Kashmir, a Muslim-majority Himalayan region, is held by India and Pakistan in parts and claimed by both in full.

The 51-year-old actor earned Rupee 232.83 crore this year, backed by endorsements of several consumer-facing brands.

Despite the decline in the top three celebrities' cumulative earnings by nearly 20 percent, they maintained their spots in the celebrity list. Shah Rukh came in second while Virat Kohli was the third highest paid celebrity of the year. Khan has unseated his actor-friend Shah Rukh Khan to become the top earning celebrity of 2016. Moreover, he has close to 20 brands to his name for his endorsements.

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Next year's list is unlikely to see an major upheavals at the top - Salman's Tiger Zinda Hai released today and he has Race 3 on the 2018 slate. Following him on the list is Badshah of Bollywood Shah Rukh Khan, Indian skipper Virat Kohli, Khiladi Akshay Kumar and others.

And the year wasn't just about Bollywood stars as representation from the South Indian film industry has increased.

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Replacing MS Dhoni this year is another cricketer-- the legendary Sachin Tendulkar at position 5. Even though all the top three retained to their ranks, their cumulative income declined by nearly 20 percent, down to Rs 504.05 crore compared to last year's total of Rs 626.52 crore. However, there is a huge difference in the income of the two cricketers. However, Deepika Padukone stands at no 11 with ₹59.45 crore. Dhoni fell from rank five in 2016 to eight this year with Rs 63.77 crore.

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