Facebook's Irish tax move 'increases pressure on others'

Facebook's European headquarters in Dublin

The U.S. and Canada still make up the biggest segment of Facebook's advertising revenue, though it's clear the company wants to continue to grow those global businesses.

Facebook stressed the changes will have no jobs impact here, where it employs more than 2,000 workers, and that Dublin remains its worldwide headquarters.

University College Cork-based economist Seamus Coffey, an expert in corporation tax and head of the Government budget watchdog the Fiscal Advisory Council, said the move won't radically change Facebook's tax bill.

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These include the likes of Kirby Star Allies, Bayonetta 1 and 2, a new Yoshi game and lots of third-party support. Chief amongst them being Game of the Year victor , The Legend of Zelda: Breath of the Wild .

Corporate taxation has become a controversial topic in the wake of revelations of tax avoidance schemes by multinationals which have led to calls for companies to pay more tax, while the European Union has begun exploring options for taxing digital giants.

As part of its proposed changes, which will take effect starting early next year, Facebook said profits from the majority of its advertising revenue generated in countries where the company has a sales office will now be taxed locally. Facebook started billing customers in the United Kingdom from its local subsidiary, rather than through Ireland, a move that resulted in an increased tax bill for the company in the UK.

Facebook Inc. announced a major change today to the way it reports advertising revenue outside of the US, claiming that it wants to be more transparent with local governments and businesses. "That said, each country is unique, and we want to make sure we get this change right".

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The change in policy will start being implemented in 2018, with all the company's local offices to switch over to the new model by 2019.

The European Commission is looking for ways to collect more tax from tech companies, which pay less than half the taxes of brick-and-mortar businesses, according to a report published by the commission in September.

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