Amazon Australia set to launch on November 23 with selected sellers

Even the army is happy

They also remind sellers to add their bank details so that they can be paid on Amazon's fortnightly disbursements so you'll want to ensure you have access to an Australian (real or virtual) bank account if you're based outside of Australia. "Dear Seller, to prepare for the launch of the Amazon Marketplace in Australia we will start an internal testing phase with a small number of customers on Thursday 23 November 2017, 2pm AEST", the email reads. However, earlier this week Amazon's Australian website seemed to accidentally reveal listed items, including kitchen appliances, vacuum cleaners and heaters, as well as tech products including HP computers.

"As your products will be able to be purchased, please make sure your pricing and stock is up-to-date", the email said.

Aston Martin
Aston Martin

'We are very excited to have you on board during this testing phase.

While Australia does not celebrate Thanksgiving, which falls on November 24 this year, a growing number of its flagging retail sector companies have adopted Black Friday as a day to promote sales ahead of the all-important pre-Christmas season.

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"The company intends to challenge domestic retail prices by offering items for 30 per cent less than domestic retailers".

Last week Amazon Australia's country manager Rocco Braeuniger told those attending the Marketplace Seller Summit in Sydney that the retailer was "really, really, really close" to launching.

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Retail consultant Scott Kilmartin, who has a background in e-commerce and has created an audio documentary about Amazon coming to Australia, said he is aware of three business owners - two in fashion and one in electronics - who have received the leaked email. His predictions include sporting goods, clothing and electronics.

Amazon has been silent about what products will be offered.

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According to The Australian Financial Review, Australian third-party merchants will pay $49.95 plus GST a month to sell on the site plus 6 to 15 percent commission. "There's going to be an enormous buzz, but it's not a new product like an iPhone".

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