Brace Yourselves, Netflix Is Raising Its Prices

Netflix is popping after reports of rising subscription prices

"Most investors believe that Netflix is priced well below its value to consumers and want to see the management continue to increase monetization", Rob Sanderson analyst at MKM Partners said.

NetflixNetflix will be raising prices for its U.S. subscribers starting on October 5, the company confirmed to Business Insider on Thursday. For those now paying $9.99 per month for HD streaming on a maximum of two screens at a time, the price will change to $10.99.

The most popular Netflix plan, which supports high-definition video and allows simultaneous streaming to two screens, was raised a dollar a month to $10.99.

Country Festival May Not Have Been Las Vegas Gunman's Initial Target
The No. 2 official in the Federal Bureau of Investigation said Wednesday he was surprised investigators had not uncovered more. Paddock rained bullets down on festivalgoers from a nearby hotel building, killing 58 and injuring hundreds more.

Shares of the company hit a new all-time high on Thursday.

The company is raising the prices on its standard and premium streaming subscription services.

The price of the lowest-tier plan will not change from $7.99.

Netflix is raising the price of its most popular plan
Netflix's selection of content changes from month to month as the service rotates out TV shows and movies while adding new ones. The second package to be a part of the Netflix price increase allows for simultaneous streaming on up to four devices.

Netflix is cheaper than many of its competitors despite the current price hike.

Netflix said the increase is for new members in the US, and it plans to start letting current members know about increases on October 19, at least 30 days before they can expect to see an increase.

The company remained committed to investing in original programming, saying it will release 40 feature productions this year ranging from "big-budget popcorn films to grassroots independent cinema".

US House passes bill to ban most abortions after 20 weeks
The vast majority of abortion procedures are performed before 20 weeks. A Republican president is waiting in the White House to sign the bill .

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