"It" pulls in $117 million, sets box office records

Courtesy of Warner Bros

Most box office analysts were predicting that the film, which stars Bill SkarsgÄrd as the terrifying clown Pennywise, would open in the $70 million to $80 million range.

This also goes to show, once more, that you don't have to throw the big bucks at a movie in order to see big rewards.

It is the second-biggest opening for an R-rated film behind Deadpool's three-day debut of $132.4 million, while its massive $51 million Friday actually beat Deadpool's $47 million.

"It" earned a fresh rating on Rotten Tomatoes of 87 percent and a B+ CinemaScore. The weekend take puts the film as the best opening since July's Spider-man: Homecoming.

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It stamped all over the $19 million that The Dark Tower, another King adaptation that's generally been received as a flop, harvested in its opening weekend last month. Warner Bros. and New Line made "It".

Given that It was produced on a budget of just $35 million, it will come as no surprise that the studio has already given the greenlight to a follow-up, which will catch up with the Losers' Club as adults as they embark on a final showdown with Pennywise. The Reese Witherspoon-led romantic comedy should earn $9 million this weekend from 2,940 locations.

It comes following a summer with the lowest total box office grosses since 2006 and the smallest number of tickets sold since 1992. I'm not the biggest horror fan, but still made a decision to see It because the trailers intrigued me and plenty of anticipation surrounded this mainstream horror movie. Before that, there was Hotel Transylvania 2 at $48.5 million. With that in mind, it now ranks No. 7 for the MCU's domestic box office.

"Horror is the least scary genre when it comes to profitability and has nearly no peer when it comes to the cost/benefit analysis", said Paul Dergarabedian, senior media analyst at comScore, Inc.

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Based on the novel by Stephen King, It is directed by Andy Muschietti and written by Chase Palmer, Cary Fukunaga, and Gary Dauberman.

Ready to spend more time with Pennywise?

Regarding plans for the next movie, Goldstein said, "It puts more pressure on us to come up with the best version of the story so we bring fans what they want to see".

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