Uber, McDonald's team up for Free Ice Cream Fridays

Uber ice cream returns to Toronto this Friday, August 11

Normally that would be the end of the event, but not this year.

Starting at 11:00 am, Torontonians can order ice cream for themselves and up to four other friends using the Uber mobile app.

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Uber and McDonald's have a sweet offer for Uber users in 10 cities across the country, including San Francisco. Uber said they have delivered over 200,000 treats to cities around the world since they began running the promotion in 2012. And now it turns out they can't even make ice cream delivery work. Uber trucks will also hand over a special reusable silicone ice cream cone that can be refilled for free with soft-serve vanilla at participating McDonald's locations every Friday through September 22. But judging from social media reactions, it looks like the fifth time wasn't the charm.

Mr Happy gave out free ice cream throughout the day at both Victoria Centre and Broadmarsh.

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Uber is teaming up with McDonald's to provide riders with free ice cream cones while they ride in select cities, including Boston. This happened no matter how many times they requested candies.

Uber did not respond to an Observer request for comment.

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