Now enjoy anonymous messaging with Sarahah.Is it annoying?

Image via NYMag

Sarahah was on top of Apple App Store in over 30 countries in July. Developed by a Saudi Arabian developer Zain al-Abidin Tawfiq, the app allows you to send messages to any random person who has the app installed.

The Sarahah app is created to allow users to send each other anonymous messages.

"This app will help enhance your areas of strength, strengthen areas for Improvement at your workplace and with friends, it will help improve your friendship by discovering your strengths and areas for improvement and let your friends be honest with you". Such is the craze, that the Sarahah app has already crossed 50 lakh downloads on Google Play Store since its launch in February. It shows a user's profile picture along with Sarahah username, and number of messages received. Once someone has that link, they can send anonymous messages about anything. This is, in-fact, an app available for download on both Android and iOS platforms, though the history it unfolds is a little short. Currently, users can't reply to messages but Sarahah is looking to the possibility of adding this feature.

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There is no dearth of instant messaging apps. The word, "Sarahah" is an Arabic word for 'honesty, ' or 'candour, ' and allows users to receive honest feedback about what people think about them.

But if you remember the setup, Sarahah takes your email address, which is concealed in the app. Now, Sarahah app seems to be the new rage. Just like its name suggests, Sarahah is created to get "honest feedback from your friends and co-workers". There is no reply mechanism, or indication of who a message is from.

This concept of sending messages to anyone using the app anonymously has been called into question, but it is rising in popularity as it lets users speak their hearts out. The app can be used to threaten or cyber bully others. On Google Play Store, the messaging application has now entered the "5,000,000-10,000,000" installs range. Even without logging in, people can visit your profile and leave messages, anonymously. In case you're wondering what's so unique about it, Sarahah lets you do so by keeping your identity concealed. If a user wants to read comments from a person, the option is set by default within the app.

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And this has been the USP of the Sarahah app. The big problem is there's no way of knowing who's sent you a message.

Where Sarahah's privacy policy goes, the company says they won't disclose the identity of the logged-in senders to users, except with their consent. There's now no option to reply to comments, but the developers behind Sarahah are considering making this an option.

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