Facebook unveils Watch, a new platform for discovering new shows

YouTube app on digital devices

The company has rolled out Watch- a new way to view videos on social media.

It's a potential threat to Twitter, YouTube, Netflix and other services for watching video.

Initially, Watch will be available to a limited group of Facebook users in the United States and more widely to USA users in the coming weeks, Facebook, said.

Still, Facebook points out that shows are a "great format" for those looking to record or watch a daily vlog, or a cooking show, as just one example. The tab will be available on mobiles, desktops, laptop and Facebook's TV apps.

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"To help you keep up with the shows you follow, Watch has a "Watchlist" so you never miss out on the latest episodes", she added.

The initially testing party for Watch will consist of creators and publishers, who will be making their shows.

Just previous year, the social media giant launched a dedicated video platform.

According to Facebook, "Our goal is for Watch to be a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work".

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Watch will available to select users initially in USA and will be rolled out to all (only in US) in coming few weeks. Each episode features a new child, a new chef, and a new recipe. They will also be able to comment in real time, and a tab will show what their friends are watching. The feature began appearing for some users in USA on Thursday.Shows played on Watch, which can be live or recorded will follow a particular theme or a storyline and will available different categories like "Most Talked About" or "What's Making People Laugh" so that viewer can pick up show according to thier interests.

The shows available include "Nas Daily", "Gabby Bernstein" and "Kitchen Little".

According to reports, approximately 40 shows will be included in the first stage of programming scheduled to debut on august 28.

The feature will only be available to USA audience at first.

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But Espelien wonders whether Facebook users will tap (or click) the Watch tab when with another tap of the finger they can "click over to Hulu or Netflix or whatever". Then there is Returning the Favour, a series hosted by Mike Rowe where he finds people doing something extraordinary for their community, tell the world about it, and in turn, does something extraordinary for them.

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