Amazon could fight Fire Phone failure with new 'Ice' devices

Amazon Ice phone price specifications Fire smartphone

Amazon, who launched a Smartphone in the name "Fire" brand in the past, was forced to stop the brand in 2015.

Amazon clearly isn't afraid to try new things, even if they might end poorly, but the company will no doubt be hoping for some degree of success as it reportedly prepares to re-enter the crowded smartphone market. While it was super affordable, its main drawback was that it didn't support Google Services and relied on the Amazon App Store.

While we haven't seen any leaks showing off what the phones will look like, the biggest difference between the new effort and the Amazon Fire Phone appears to be the adoption of a less customized take on Android and the ever-popular Google Mobile Services suite, containing apps like Gmail, Google Play Store and more.

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Amazon is reportedly working on a successor range of smartphones, now codenamed "Ice", that will look to improve upon the rather poorly received Fire Phone, released in 2014.

The Ice notably doesn't include Alexa, though details could still change before launch.

One Ice device will reportedly hit the market this year.

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Ball security will also be key for the Cavs as 20 turnovers in the first go-around resulted in 21 points for the Warriors. Warriors coach Steve Kerr has missed most of the postseason due to ongoing complications from previous spinal surgeries.

In terms of specs, he aforementioned test unit is said to house a 5.2- to 5.5-inch display, Snapdragon 435 chip, 2 GB of RAM and 16 GB of internal storage space.

Curiously, the device comes with Google Assistant, not Amazon's Alexa. There is a rear 13-megapixel camera, as well as a fingerprint sensor on the backside.

The company's current tablet range doesn't offer compatibility with Google apps, and the Fire Phone was restricted to the United States and a few other western markets. Gadget 360 claims that this specific model would retail for roughly $93 at launch, although that price could change before launch. Let us know in the comments.

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